Soft Shoe Shuffle

HOGAN, CHINA WORLD SHOPPING MALL, BEIJING; NOVEMBER 9

Hogan opened its first boutique in the mainland on November 9 at China World Shopping Mall, Beijing. Officiating at the ribbon-cutting ceremony were Hogan President Andrea Della Valle, actor Chen Kun, actress Zhao Wei, and Zhong Rongming, vice general manager of China World Trade Center.

The store, which occupies more than 1,800 square feet, has a non-traditional design that provides a unique ambience for Hogan’s Chinese customers. In recognition of this milestone for the brand, a Hogan By Karl Lagerfeld photography exhibition was unveiled on the same evening, showcasing a series of images by one of the fashion world’s most influential figures.

Also present were actress and model Kiera Chaplin, model Du Juan, actress Dong Jie and Olympic diving medallist Guo Jingjing, while DJ and Prestige Hong Kong columnist Max Chipchase provided aural accompaniment.